Why The Word "Velja"? and Why Icelandic?

As indicated in the description of the blog, the word "Velja" means 'Choose' in Icelandic.

When I was thinking about what sort of name to give to the approach to schooling I envisioned, I thought long and hard about what the central characteristic of the approach was.
I realized it was the revolutionary idea of giving students the freedom to "Choose".
Choose their own educational path, not follow one forced upon them by adults.

I thought that calling my approach to schooling "The Choose Approach" sounded pretty lame.
I recalled that many companies give themselves names in other languages and the effect is to spark a person's curiosity as to the meaning of the word, and thus engender interest in the company itself.
Besides, it just sounds and looks cool to title yourself after a word in another language.

I then went to the website logos.com and looked at the translations of the word "Choose".
Initially my only objective was to select a translation that just sounded cool.
That's when I hit upon the word "Velja".
It felt right from the first read.
I noticed that the word was similar in other Nordic languages and that prompted me to think about the vikings.

Vikings.
Brave. Adventurous. Bold.
Always seeking new challenges.
Lovers of Freedom.
Esteeming Honor and Strength.

I knew I had the word I wanted.
It encapsulated all the values I believe school should impart upon young students.

So there you have it.
The string of good fortunes that brought me to the selection of the word I deemed 'just right' to represent the concept of schooling I hold in my mind, and will bring into reality.